A good stand attracts attention, but leads depend on what happens next. These tips cover the stand, your team and what you do after the show.
Before the show
- Invite clients and prospects to book meetings in advance
- Decide what counts as a good lead and what information to collect
- Set up a simple lead capture method, such as a form or a scanner, and test it
On the stand
- Make your offer clear in a few words from the aisle
- Keep the front open so visitors can walk in
- Offer something to look at or try, such as a demonstration or sample
- Have a quiet area for real conversations
Your team
- Brief everyone on the message and the questions to ask
- Plan shifts so the stand is never empty
- Consider event staffing to welcome visitors while your team focuses on qualified conversations
After the show
- Follow up within days while the conversation is fresh
- Sort leads by priority and assign owners
- Review what worked against the goals you set
Our planning checklist covers the full plan, and our custom booth design service can help you design a stand around these goals.
Next step
Send us your exhibition, stand size and timeline and we will prepare a tailored proposal, typically within 24 to 48 hours. See our exhibition stand builders in Dubai page for how we work.
Quick answers
How many leads should I expect?
It depends on the show, your industry and your preparation, so I would not rely on a generic number. Set your own target from past results.
Should I use a lead scanner or a form?
Either can work. Use whichever your team will actually use, and test it before the show.
When should I follow up?
As soon as possible after the show. Quick follow-up is usually more effective than waiting.
Stands by Evoke Sense
A selection of exhibition stands we have designed and managed.
Talk to us about your stand
Share your exhibition, stand size and timeline. We will come back with a tailored proposal, typically within 24 hours.